You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Annick Vincent.
ANA has found 2 results for you, in 221 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Advertising in magazines

The paper presents research findings of Sesame, a survey including hundreds of advertising campaigns in the various media, designed to compare average media effectiveness - and the methodology used for this survey. The results show the specific...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Marc Vincent, Annick Vincent
June 15, 1997
×

Citation

Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-in-magazines


Research papers

Conot

We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Marc Vincent, Annick Vincent
June 15, 1992
×

Citation

Vincent and Vincent (1992a, June 15). Conot. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/conot